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Why Online Mystery Boxes Are a Popular Trend in eCommerce Online mystery boxes are an incredibly popular trend in marketing and sales. They are a hit with collectors and people who want the excitement of an unexpected surprise. These boxes also provide the possibility of expensive items. Unboxing videos on platforms such as YouTube and TikTok show the excitement of revealing potentially valuable items from mystery boxes. These videos can receive millions of views. Curated themes Online mystery boxes are a growing trend in eCommerce, providing
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