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How Online Mystery Box Shopping Can Fuel Brand Loyalty Mystery box shopping taps into shoppers who are looking for excitement. The value of the products often surpasses the purchase price. This provides customers with a unique experience. Influencers and streamers increase the impact of this phenomenon by creating unboxing videos that generate clicks and increase engagement on platforms such as YouTube and TikTok. Before they make an informed decision, buyers must understand how odds are calculated. Plan
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