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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are an excellent way to boost sales and create buzz for your brand. If they are not handled properly the use of mystery boxes could be a risky strategy for business. Make sure you have a plan before selling these items. The Mystery Box icebreaker encourages participants to share personal stories and experiences related to the items they select from the box. It also aids in developing empathy and strengthen interpers
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