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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a significant trend in the e-commerce industry, captivating the curiosity of shoppers across the world. These carefully planned boxes with surprise goodies are popular on platforms like TikTok or YouTube, where videos such as The Royalty Family's video have received more than 4.6 million views. The drawback of mystery box shopping is that buyers might be disappointed if they receive poor-quality or unsuitable products. In these cases,
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