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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become an important trend in the world of e-commerce and have captivated the attention of customers across the globe. These carefully-curated boxes of surprises are a hit on social media platforms such as TikTok and YouTube and include videos of unboxing like The Royalty Family's video garnering more than 4.6 million views. However mystery box shopping comes with one drawback: customers may experience disapp