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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be an effective method of engaging an audience in a story that takes time to finish. JJ Abrams uses this technique often in his films. The film Lost was a perfect example of this. He asked the audience questions that would not be answered, and then held on to their attention for years. They offer a curated selection of products Mystery boxes have become a popular trend in the world of e-commerce and have been attracting customers all over the world by offer
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