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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be an effective method of engaging the audience in a tale that takes time to finish. JJ Abrams often uses this technique in his films. The film Lost was a prime example of this. He asked the audience questions were not answered, and then held on to their interest for a long time. They provide a carefully selected selection. Mystery boxes are a growing trend in e-commerce. They have caught the attention of consumers all over the w
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