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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They provide the chance to get rare items at a discounted cost. However, they have also been criticised for promoting consumption and waste. Create boxes themed around a hobby like golfing, hiking or cooking. You can include items that enthusiasts will appreciate having. You could also include items related to a TV or celebrity show. They are a great method to try out new products Brands employ mystery boxes as a method to in
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