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In today's digital age, even industries traditionally reliant on word-of-mouth and local advertising, like paving companies, can significantly benefit from a strong online presence. With potential customers increasingly turning to the internet to find and evaluate service providers, digital marketing is no longer optional—it's essential. Here’s a comprehensive guide on how paving companies can leverage digital marketing to pave their way to success. 1. Build a User-Friendly Website First Impressions Matte