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Why Online Mystery Box Has Become a Trend in E-Commerce It doesn't matter if they are fashion and beauty enthusiasts or gamers, people love the thrill of acquiring rare items. This is why online mystery box has become a major trend in the online retail industry. Mystery boxes can be an effective selling tool that helps brands move slow-moving items while increasing the level of engagement with customers. It is important, however, to carefully plan the mystery box model. Exciting Surprises The popularity