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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be an effective method of engaging an audience in a story which will take time to finish. JJ Abrams often employs this technique in his films. The film Lost was a perfect example of this. He asked the audience questions that he wouldn't answer and then clung to their interest for years. They offer a carefully curated selection. Mystery boxes are a growing trend in e-commerce. They have captured the attention of consumers all over the world, with their carefully selected surprises. They pro