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How Online Mystery Box Marketing Can Help E-Commerce Brands Drive Sales Mystery boxes are a fun and engaging method of introducing products. This strategy for marketing is successful because people are drawn by the excitement of surprises and the chance of receiving products with a high value. However, buyers may be dissatisfied when they receive undesirable or poor quality products. This is due to illegal practices and scams. Curated product selection A carefully-curated selection of products creates excitement and anticipation amon
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