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Why Are Online Mystery Boxes So Popular? Mystery boxes on the internet are now a common way for consumers to find new products. The boxes are packed with surprises that consumers do not know until they open them. Influencers and streamers amplify this thrill-seeking element through unboxing videos on YouTube and TikTok. The value of mystery items often exceeds their purchase price. This creates a sense of anticipation and excitement among consumers. Additionally, mystery boxes can boost sales and increase customer engagement during peak times. They
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