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Whether or not you center yourself and your personal story here, you can still remind customers that there are real people behind your brand. Your About page could contain your mission, brand values, company history, and press links. Verify that any factory you work with has experience in the industry and understands and adheres to safety standards. You can work with a third-party auditor or a liaison to help ask the right questions—this is especially important if there is a language barrier. When you are offering a product or service that has strong differe
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