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Mystery Boxes - A New Way to Shop Mystery boxes are a great way to introduce new products to customers. But, as with any other marketing strategy it is crucial to establish an organization that is transparent and fair. This means setting clear odds and ensuring the buyers their financial information. The initial reactions of the participants to items found in the box can show their comfort level when stepping out of their comfort zones. They can also share personal experiences and stories that are caused by the objects. They are a type of marketing