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Why Are Online Mystery Boxes So Popular? Online mystery boxes are a popular method to introduce customers to new products. These boxes are packed with items that consumers are not aware of the value of until they open them. Unboxing videos that are posted on YouTube and TikTok by influencers and streamers amplifies this thrill-seeking aspect. The value of these items typically exceeds the purchase price, creating a sense of excitement and anticipation among consumers. The mystery boxes can also bo
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