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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a significant trend in the e-commerce industry, captivating the curiosity of customers across the globe. These carefully designed boxes packed that contain surprise items are a hit on platforms such as TikTok or YouTube, where videos like the Royalty Family's video have received more than 4.6 million views. The drawback to mystery box shopping is that customers might be disappointed if they receive poor-quality or u