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Why Are Online Mystery Boxes So Popular? Mystery boxes online have become a popular method for consumers to discover new products. These boxes are filled up with surprises that shoppers don't know until they open them. Unboxing videos that are posted on YouTube and TikTok by streamers and influencers enhances this thrill-seeking element. The value of mystery items usually exceeds the cost of their purchase. This creates a sense anticipation and excitement among consumers. Mystery boxes can also boost sales and increase customer engagement in peak ti
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