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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes have become a major trend in the e-commerce industry, captivating the curiosity of shoppers across the world. These carefully curated packages of surprises are a hit on social media platforms such as TikTok and YouTube with unboxing videos such as The Royalty Family's video gaining over 4.6 million views. However the mystery box shopping experience has one drawback: customers may experience disappointment when they receive unsuitable or inferior products. In these situations, brands
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