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Why Are Online Mystery Boxes So Popular? Online mystery boxes are a popular method to introduce consumers to new products. These boxes are packed with items that consumers are not aware of the worth until they get them. Unboxing videos that are posted on YouTube and TikTok by streamers and influencers increases the thrill-seeking aspect. The value of mystery products typically exceeds the purchase price, creating a sense of excitement and anticipation for consumers. Mystery boxes can also increase sales and increase engagement with customers during p
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