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Why Mystery Boxes Are So Popular Mystery boxes engage audiences with curated selections and a sense of anticipation. They also encourage curiosity by avoiding revealing their contents until the very end. When offering es to customers sellers should place a high priority on transparency about the contents, value and environmental impact of their products. This will help consumers make informed purchases that are in line with values and preferences. Curated Selections Mystery boxes are a great way for businesses and brands to test new products, build b