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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They allow players to get rare items at a discount. However, they've also been criticised for promoting consumerism and wastefulness. Include items that enthusiasts would want to have in boxes based on hobbies like hiking, cooking or golfing. You can also include items that are related to a celebrity or TV show. They are an excellent way to test out new products Brands employ mystery boxes as a way to introduce new products to their