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How to Use a Mystery Box to Tell Your Brand's Story A mystery box is a valuable tool for telling your brand's story. It creates a personalized experience that creates a lasting impression on your customers. It is important to use the technique effectively. In a mystery box, participants select an object without looking at it and then share an account of their own, a fact or beliefs about it. This activity stimulates critical thinking and helps develop interpersonal skills. Subscription model Mystery boxes are popular subscription models that offer consumers the t