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How to Use a Mystery Box to Tell Your Brand's Story A mystery box can be an effective tool to tell the story of your brand. It creates a curated experience and creates a lasting impression for your customers. It is also important to implement this strategy effectively. In a box of mystery, participants choose an object to be examined without looking, and then tell an account of their own, a fact, or opinion about it. This activity encourages critical thinking and also helps develop interpersonal skills. Sub