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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a burgeoning trend in e-commerce, capturing the attention of customers around the world. These carefully-curated boxes of surprise goodies are popular on social media platforms such as TikTok and YouTube with unboxing videos such as The Royalty Family's video garnering over 4.6 million views. However mystery box shopping comes with an issue: customers can experience disappointment if they receive unwanted or inferior products. I
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