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How Online Mystery Box Marketing Can Help E-Commerce Brands Drive Sales Mystery boxes are a fun and exciting way to learn about products. This strategy for marketing is successful because consumers are attracted by the excitement of surprises and the possibility of receiving products with a high value. However, buyers might be disappointed when they receive unsatisfactory or low-quality items. This is due to illegal practices and scams. Curated product selection A carefully curated product selection brings excitement and anticipation to consumers. Th