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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are an excellent method to increase sales and create buzz for your brand. If not handled correctly the use of mystery boxes could be a risky business strategy. Be sure to have a plan in place before selling these products. The Mystery Box icebreaker encourages participants to share stories and personal experiences with the objects they select from the box. It also aids in building empathy and stronger interpersonal sk
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