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Why Mystery Boxes Are a Hot Trend in Online E-Commerce Mystery boxes are a burgeoning trend in e-commerce, and are capturing the interest of consumers all over the world. These carefully-curated boxes of surprises are a hit on social media platforms such as TikTok and YouTube, with unboxing videos like The Royalty family's video that has racked up more than 4.6 million views. The drawback to mystery box shopping is that buyers could be disappointed if receive poor-quality or unsuitable products. In such cases, bra
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