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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a fantastic way to boost sales and create buzz for your brand. However they can also be a risky strategy if they are not handled appropriately. Make sure you have a plan in place prior to selling these products. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences related to the items they select from the mystery box. It also aids in developing empathy and improve interpersonal skills. The element of
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