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Why Are Online Mystery Boxes So Popular? Online mystery boxes are a popular way to introduce consumers to new products. They are filled with surprises that the customers do not know until they open them. Unboxing videos posted on YouTube and TikTok by streamers and influencers enhances this thrill-seeking element. The value of mystery boxes often exceeds their purchase price. This creates a sense of excitement and anticipation among consumers. The mystery boxes can also boost sales and boost
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