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The promotion and use of green products is an important way to improve the living environment and reduce resource consumption and waste. Green products often have higher prices than general products due to its green attributes. According to the signal theory, purchasing green products can effectively convey the pro-social signals of the consumers. Therefore, based on the price premium characteristics of green products, this study constructed a theoretical and quantitative research model of the public's WTP (willingness to pay) a price p
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