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Why Mystery Boxes Are a Popular Marketing Strategy The activity of the mystery box is a great way to break the ice and encourages curiosity, unity, and deeper connections between participants. It also helps participants be open to new experiences and pushes them to step out of their comfortable zone. Sellers of mystery boxes need to be transparent about the contents and the value of their products. This helps buyers avoid disappointments or unethical practices. They create a sense of surprise Myste
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