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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is a great way to engage an audience in a story that takes time to conclude. JJ Abrams employs this technique frequently in his films. This was clearly demonstrated in his film Lost. He asked the audience questions that he could not answer and then drew their attention for a long time. They offer a curated assortment of products Mystery boxes have become a popular trend in the e-commerce industry and have been attracting custom
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