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And because of fashion events and movie star red-carpet dressing moments (worn by Zendaya and Doja Cat), Versace generates intensive media and social media protection for its unmistakable type. After the acquisition of Tiffany in 2021 for US$16.1 billion—the largest takeover in the luxury trade to date—LVMH CEO Bernard Arnault named his son, Alexandre Arnault, as Vice President of Product and Communications at Tiffany Co. Alexandre Arnault quickly leveraged his expertise and community to refresh
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