https://www.researchsolutions.com.au/
Focus groups have always been a necessary tool utilised by market researchers to derive insights into customer behaviour and attitudes. However, in recent times traditional groups happen to be superseded by new variants including the 'virtual' focus group or those who are conducted on the phone. While these kind of surveys offer advantages regarding cost and convenience, some feel that they neglect to receive the same quality information that is certainly regularly gained from conventional real-world methods. But why is? The real-world focus groups
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