https://elearnportal.science/w....iki/Social_Media_Mar
Online Focus Groups are fast, inexpensive, and effective when used strategically. They are certainly not just a relatively inexpensive substitute for traditional groups. Instead, they provide the following important methodological benefits: They tend to be more convenient for participants. This makes recruitment easier and participation rates higher. Hard to recruit individuals for example professionals and high income earners are More likely to participate because of the convenience and anonymity. Moder
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