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Simple instructions have been shown to robustly influence individual creativity, which is key to solve local problems. Building on social labeling theory, we examine the possibility of nudging individual's creativity using "creative" and "not creative" labels. Study 1 showed that subjects labeled as "creative" or "not creative" performed better in a creative task than unlabeled subjects and established the moderating effect of self-perceived creativity. Among subjects scoring low on self-perceived creativity, those labeled as "creative"