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What PR professionals need to do is take part in the online communities they wish to affect, as genuine followers. On the next web page, we'll discuss how PR professionals distribute press releases. A properly-ready PR professional will already have a crisis communication plan in place, together with ready-made press releases for responding quickly to a wide range of potential crises. Communities are born in places which have their very own rules, matters, jokes, and even language. There are other alternatives to sending press releases to journalists
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