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When a clients are thinking about debuting a new products or services, they must ask themselves: How will industry reply to it? Will consumers take to it? Does it satisfy their requirements? Market principals are a must to discover the resolution to these questions, and that is where paid focus groups enter into the image. What Are Paid Focus Groups? Instead of stumbling around blindly after dark, many organisations decide to have a population group using their target audience together and also have a roundtable discussion in regards to the service