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“It’s an odd comparison, but even surgeons sometimes make mistakes,” she says. Zerbo agrees with Thorpe that the shame factor is almost non-existent, which drives fakes above ground and on to social-media platforms, such as TikTok. As well as ease of access to counterfeits driving interest, Gen Z is also reshaping attitudes towards fakes. “I realised that bag [I wanted] costs $200 [to make], so why am I paying $3000? One of the biggest issues facing consumers in the luxury market is the sheer volume of illegal designer goods like Louis Vuitton handbags an
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