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After all, your company’s marketing must always serve your company’s goals, which means that marketing goals must cascade from business goals in a step-wise, logical fashion. You can only set marketing goals—which will guide your marketing plan—once you have clearly defined business goals in place. And at SEO.co, we’re an SEO company that help businesses reach every segment of their market by leveraging the highest quality content and links. KPIs are crucial to your digital marketing plan because they reflect your strategy’s effectiveness. By setting cle
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