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Beyond merely noting these algorithm updates, conducting competitive SEO requires a deep analysis of its impact on competitors’ performance. Observing fluctuations in their rankings after major updates can reveal helpful information regarding which techniques work best. To gain a competitive edge in SEO, it’s crucial to assess the strengths and weaknesses of your competition. Doing so places you in a position to capitalize on their shortcomings and adapt successful strategies into your game plan. In fact, organic search is one of the most impactful marketing stra