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For instance, Out-of-Home (OOH) advertising often appears on digital screens and gets shared on social media if the campaign is compelling. TV and radio have also gone digital, with ads on podcasts being similar to those on traditional radio. If you need help figuring this out, consider working with a freelance or fractional content strategist or hire a digital marketing agency. Understand user behavior with heatmaps So, the first step is all about putting your brand in front of your target market and ge