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To get the most out of a nurturing campaign, prioritize doing all you can to satisfy your leads’ informational needs, as opposed to being overly sales-focused. This way, you can deliver ongoing value and build rapport with the prospect. Remember that the goal of a marketing funnel is always to convert traffic you control and don’t control into traffic you own. And your most valuable asset in business is your email list because you own that list. Awareness Once you know who your ideal customers are, you need to segment them.
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