https://www.selleckchem.com/pr....oducts/itacnosertib.
Compared with the control, several MRCs (eg, certain language) produced lower perceived risk of IQOS, including for diseases not mentioned in the MRCs. MRCs using certain and hypothetical language did not differ on any outcomes. MRCs highlighting reduced risk for a single disease and multiple diseases did not differ on any outcomes. MRCs did not influence behavioural intentions. The Food and Drug Administration should ensure that consumers understand what 'switching completely' means in an MRC and recognize that some language featu
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