https://www.selleckchem.com/pr....oducts/tideglusib.ht
To examine the extent to which food and beverage brands exhibit personalities on Twitter, quantify Twitter users' engagement with posts displaying personality features, and quantify advertising spending across these brands on Twitter. We identified 100 tweets from 10 food and beverage brands that displayed "personality," and 100 "control" tweets (i.e., a post by that brand on the same day). Our codebook quantified the following personification strategies 1) humor; 2) trendy language; and 3) absence of food product mentions. We used m
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