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Introduction In today's fast-paced world, online marketing has become essential for businesses looking to expand their audience. Understanding its core concepts is fundamental to maximizing the potential of the online space. Body Content Defining Digital Marketing Digital marketing refers to the methods used to promote services through digital platforms. It involves diverse aspects such as SEO, social media marketing, email campaigns, and content creation. Significance of SEO SEO is key for enhancing a site's visibility in search engines. like keyword optimization