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Introduction In today's dynamic world, digital marketing has become essential for enterprises seeking to expand their audience. Understanding its core concepts is fundamental to maximizing the benefits of the online space. Body Content Defining Digital Marketing Digital marketing refers to the techniques used to advertise products through internet platforms. It involves multiple components such as SEO, social marketing, email marketing, and content marketing. Significance of SEO SEO is key for enhancing a site's presence in search results. Approaches like keywo