OTT Platforms in India: A 2024 Market Overview
In 2024, India's OTT market is rapidly growing, driven by increasing internet penetration, regional content diversification, and technological advancements. With over 500 million active users, the market is projected to surpass $10 billion by year-end. Platforms are investing in original content, flexible pricing, and AI-driven personalization while facing intense competition and evolving regulations. As consumer preferences shift towards on-demand experiences, the OTT landscape in India is poised for significant growth.
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