Sparkling Soda Market: Overview

Sparkling soda has expanded the avenue for consumers seeking new preferences for flavored beverages. The strides in the sparking soda market have expanded the array for carbonate beverages for population leaning on food products that are a mix of health and new sensory characteristics. Ginger-flavored sparkling soda has emerged as an exciting avenue in recent years. Millennials have got attracted toward diet sparkling soda. Unflavored sparkling soda have also gained some popularity.

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 Two areas where brands in sparkling soda market are innovating are the packaging and the target distribution channel. Key packaging types include bottles and cans. The major distribution channels being targeted by manufacturers of sparkling soda market are convenience and grocery stores, online retail, and HoReCa.

Sparkling Soda Market: Key Trends

Constant rebranding of health-related carbonated waters is one of the key growth dynamics in the sparkling soda market. The trend has been spurred by changing taste and consumer inclinations toward healthy lifestyle. The expanding array of health-related carbonated waters is another key trend in the sparkling soda market. The sparkling soda market is anticipated to see dynamics changing in economies where people have become aware about the expanding options in carbonated beverages.

Sparkling Soda Market: Competitive Dynamics and Key Developments

The sparkling soda market is thronged by players struggling to retain their profit margins, since in recent months they have been suffering with the rise in sparkling soda. On the other hand, there has been rise in health-conscious people who are distracted with sparkling soda. A growing number of top players, including new entrants, are harnessing the power of high consumer brand loyalty to stay afloat, especially during the times when macroeconomic dynamics has been jolted by health pandemics. They are also looking for new segments to target their offering, such as in some emerging economies. Top players are expected to explore new brand positioning strategies by entering into differentiated markets.

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Some of the key players in the sparkling soda market are Ice Mountain, A.J. Canfield Company, University of Waterloo, Whole Foods Market, Dr Pepper Snapple Group Inc., PepsiCo Inc., and The Coca-Cola Company.

Sparkling Soda Market: Regional Assessment

A typical regional segmentation of the sparkling soda market can include the following segmentation: North America, Europe, Latin America, East Asia, Oceania, the Middle East and Africa, and South Asia. Of these, North America has been substantially lucrative for beverages manufacturers over the past several years. The high consumer appetite and willingness to pay for carbonated beverages has expanded the avenue in the market.

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